I worked on the new Permanent tsb brand positioning campaign. The bank wanted to change their positioning for a changing market and wanted their brand to reflect their 'determined and optimistic' customer with the message 'KEEP GOING'.

I designed and created all of the initial campaign assets, including logos, lockups, graphics, backgrounds and photography style. I developed a specific color grade for this campaign and this is used throughout the campaign.

I set up a digital asset bank for delivering the various assets to Permanent tsb's suppliers and helped with the roll out of the these.

I also designed and produced a full campaign guidelines which we will be updating and distributing as the campaign progresses.